![]() ![]() The first product which came out of this collaboration was the Hero CD 100 with the four-stroke sloper engine. ![]() It was a really sound unison as Honda had the technical expertise and both Hero and Honda shared the ambition to make two-wheelers the mode of transport for the masses. This gave birth to a new two-wheeler brand in the following year called Hero Honda Motors Ltd. In 1983, Hero Cycles entered a joint collaboration with Honda Motor Company, Japan, and a shareholders’ agreement was signed. Majestic Gears was then renamed as Majestic Auto and in 1978, it started manufacturing the Hero Majestic moped. Its founder, Brijmohan Lall Munjal took the business up a notch by teaming up with a bicycle parts maker, Majestic Gears, to make mopeds. It all started with Hero Cycles, a bicycle manufacturer based out of Ludhiana, Punjab. The Hero Splendor range left such an indelible mark in the aam aadmi’s mind that it has now become a common noun! Here’s how the venerable brand worked its way to the top.įrom Bicycles To Mopeds And Then Motorcycles While the Hero CD 100 got the ball rolling for Hero as a brand, the Splendor gave it a legendary status. It also made the four-stroke engine popular among the masses owing to its frugal and reliable nature. Hero MotoCorp is one brand which has played a major role in mobilising India by providing an affordable means of two-wheeled transportation. ![]()
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